With an eye on continued growth and expansion through retail and wholesale opportunities, Denim Coffee has been diligently putting the pieces together to expand production capabilities and provide room for future growth in all directions.
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With five existing retail coffee shops, two additional shops opening in 2024 and a growing list of wholesale partners, owners Matt Ramsay, Kristin Ramsay and Tony Diehl purchased their new 30,000 square foot headquarters in Chambersburg Pennsylvania. Formerly an ice factory and fallout shelter, the building now includes a state-of-the-art tasting/training room, roasting and production space, flash chilled coffee production operations, and commercial kitchen for their bakery.
The additional space has already born fruit for Denim Coffee, allowing for a dedicated room for Flash Chilled Coffee keg production and storage.
“I first tasted flash chilled coffee at Coffee Fest Boston and was blown away by how superior it was to any cold brew coffee option that I have tried.” said Matt. “I knew instantly that flash chilled was the path forward for better cold coffee.”
Matt set out on an 18-month journey to crack the code for flash chilling coffee at scale. Once in their new headquarters, a room was dedicated and equipment was installed to brew hot coffee and chill it to 40ยฐ in under 30 seconds. Once chilled the coffee is kegged and purged with nitrogen to preserve its vibrancy and freshness for months. Denim Coffee currently offers their flash chilled coffee on draft and nitro at their coffee shops as well as supplying kegs and kegerators to wholesale partners. Plans are in place to develop a canning line to unlock additional opportunities for this new flash chilled line of coffee.
The final piece of the puzzle was a new IMF Roaster and silos installed in the fall of 2023. This new roaster not only significantly increases production, it provides efficiencies and controls to dial in roasts like never before.
“Moving to IMF roasting from a traditional gas burner roaster is like changing from a 90s stick shift Geo Metro to a sports car. If I want to change the temp to 800 degrees in the roaster, I have it at the touch of a button and the temp is spot on,” said Matt. “We now have a much wider range of possibilities for dialing in our roasts while maintaining accuracy.”
Denim Coffee has plans in place to open 2 additional central Pennsylvania shops in 2024 while evaluating additional opportunities in retail, wholesale, e-commerce, and grocery coffee sales.
“I started this journey 12 years ago with my wife Kristin, to see the company grow to more than 60 employees, multiple retail locations and many vibrant successful wholesale partners has been a dream come true.” said Matt. “We are absolutely thrilled for what the future holds and excited to work with anyone who wants to make better coffee.”
In addition to the new infrastructure, Denim Coffee has also leveled up their wholesale partnership program by adding Kyle Matthews to the roster as Director of Partnerships.
Anyone interested in exploring wholesale opportunities with Denim Coffee may reach out to Kyle, kyle@denimcoffeecompany.com.
“Our goal has always been to open 10 retail coffee shops that we own and operate as well as expand our wholesale partnerships.” said Matt. “With the added space and new IMF roaster, we are confident in our ability to pursue those goals and beyond.”
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